Website Evaluation - Eight Tips

Have you taken the time to conduct a thorough evaluation site in recent times? That & 39;& 39;s right, your website forefront of worldwide sales your strength, your tireless, " Never Say no " marketing machine. Even if your company does not have a lot of time and resources to the site in tip-top shape, there are several things, the evaluation of your site can bring to your attention that you can do to tidy up too little or no cost. If you do not have the technical know-how to remedy the problems that your site evaluation could bring to your attention, you can use any decent web designer or programmer " on the job " (nothing in this article requires more than a basic skills).
Reiterate the objectives and the purpose of the site Hopefully your company has a goal or purpose in mind when the place was originally designed and launched. Maybe it was to promote brand awareness, drive sales leads, sell more product information, etc., as a first step in your site evaluation, confirm that these goals have not changed, and if they have changed, determine what your new goals and objectives. Throughout the process of evaluating your site, constantly ask yourself if each side element helps in meeting the objectives of the website. Make an inventory next to a set time when you can watch the site and try to implement this site visual assessment by the eyes of a new visitor. Click on each link and every page. I hope that the website is exactly represent your organization. Be on the lookout for content items, inaccurate, outdated or no longer important. Such issues discovered during the evaluation of a website should be dealt with as quickly as possible corrected. Start a table or a list It is a good idea to keep a " " to do list for the site at any time. This list can be as simple as a Word document or as complex as a database, including (at least) every element changed (page, copy, graphics, links, etc), the desired action, (Add, Remove Update), and the priority (low or high). Then, if you or your employees to have happened a few minutes here or there, this list can be continuously reduced in an efficient manner (or send to your Web designers as needed). Fix Broken Links One of the most common, embarrassing, and easily correctable maintenance tasks is to identify broken links in your site evaluation and to solve them. Working links can lead to other pages (either on your website, and other external websites) or to graphic images. Broken links image appear as small red " x " or represent an empty field, where a picture should appear. Broken links lead to the dreaded " 404 " file not found error message. We hope through the process of evaluating your site, you& 39;ve already drawn up a list of these anomalies annoying. If you want to double-check for additional links you missed it, you can use a free tool such as the Netmechanic the toolbox will not only check all your connections, but also for spelling errors (but not on this as a separate method for the spellchecker) and other useful functions such as the review page download time and discover browser compatibility. If you have a broken link in the course of the evaluation of your site, it& 39;s usually one of two things: a wrong path to the graphic / page has been used, or graphic / page no longer on the server. Do you have your webmaster the right question in both cases. No connection is always better than a broken one. Read more ...
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